Collection: Shop By Healthy Hair Goal

Hair health is unique to everyone, and there is no one-size-fits-all approach. Understanding your hair’s specific needs is key to achieving your hair health goals.
Strength & Elasticity Shine & Sheen Smoothness & Frizz Control Softness & Moisturization Shape Retention & Integrity Scalp Health Curl Support Color Brightening 5 Min Hair Quiz

Strength & Elasticity

Repair hair bonds and restore hair’s strength with OLAPLEX Complete Bond Technology™.

New
No.4FINE Bond Maintenance® Shampoo

N°.4FINE BOND MAINTENANCE® SHAMPOO

Regular price $16 - $32
New
No.5FINE Bond Maintenance® Conditioner

N°.5FINE BOND MAINTENANCE® CONDITIONER

Regular price $16 - $32
Bestseller
Nº.3 HAIR PERFECTOR™

Nº.3 HAIR PERFECTOR®

Regular price $30
Bestseller
No.4 Bond Maintenance® Shampoo

Nº.4 BOND MAINTENANCE® SHAMPOO

Regular price $16 - $32
Bestseller
No.5 Bond Maintenance® Conditioner

Nº.5 BOND MAINTENANCE® CONDITIONER

Regular price $16 - $32
No.8 Bond Intense Moisture Mask

Nº.8 BOND INTENSE MOISTURE MASK

Regular price $30
Nº.0 Intensive Bond Building Hair Treatment™

Nº.0 INTENSIVE BOND BUILDING TREATMENT

Regular price $30

See the results

Hair’s strength comes from disulfide bonds, which provide structure and flexibility across all textures. When these bonds break, hair becomes fragile and prone to breakage. OLAPLEX Complete Bond Technology™ repairs and reinforces bonds, restoring strength and resilience.
Before
After

UNRETOUCHED IMAGES*

*Results may vary.

Results achieved by treating hair with No.3, then cleansing with No.4, conditioning with No.5, and applying No.9 to damp hair before styling.
“I thought I was beyond help, it was so damaged and dry, [...] but now my hair looks like it’s just been cut and treated at the hairdresser every single day.”
- Lucy B.

Shine & Sheen

Repair bonds in the hair cuticle, restore lipids, and hydrate for beautiful, healthy shine & sheen.

New
No.4FINE Bond Maintenance® Shampoo

N°.4FINE BOND MAINTENANCE® SHAMPOO

Regular price $16 - $32
New
No.5FINE Bond Maintenance® Conditioner

N°.5FINE BOND MAINTENANCE® CONDITIONER

Regular price $16 - $32
Bestseller
OLAPLEX No.7 Bonding Oil™

OLAPLEX Nº.7 BONDING OIL™

Regular price $30 - $54
Bestseller
No.4 Bond Maintenance® Shampoo

Nº.4 BOND MAINTENANCE® SHAMPOO

Regular price $16 - $32
Bestseller
No.5 Bond Maintenance® Conditioner

Nº.5 BOND MAINTENANCE® CONDITIONER

Regular price $16 - $32
No.9 Bond Protector Nourishing Hair Serum

Nº.9 BOND PROTECTOR NOURISHING HAIR SERUM

Regular price $30

See the results

Light reflection depends on a healthy cuticle and balanced moisture. Whether straight, wavy, curly, or coily, hair can appear dull when bonds weaken, nutrients deplete, or moisture is unbalanced. OLAPLEX products repair important bonds in the cuticle, restore lipids, hydrate, and moisturize for beautiful, healthy shine & sheen.
Before
After

UNRETOUCHED IMAGES*

*Results may vary

Results achieved by treating hair with No.3, then cleansing with No.4, conditioning with No.5, and applying No.9 to damp hair before styling.
“Leaves my hair looking and feeling shiny and smooth. I’ve received so many compliments on my hair and how great it looks since using.”
- LunaDee

Smoothness & Frizz Control

Rebuild damaged bonds, reduce tangles and static, and maintain ideal moisture levels to restore hair’s smoothness.

Bestseller
Nº.3 HAIR PERFECTOR™

Nº.3 HAIR PERFECTOR®

Regular price $30
Bestseller
No.4 Bond Maintenance® Shampoo

Nº.4 BOND MAINTENANCE® SHAMPOO

Regular price $16 - $32
Bestseller
No.5 Bond Maintenance® Conditioner

Nº.5 BOND MAINTENANCE® CONDITIONER

Regular price $16 - $32
No.4P Blonde Enhancer™ Toning Conditioner

Nº.4P BLONDE ENHANCER™ TONING SHAMPOO

Regular price $32
No.5P Blonde Enhancer™ Toning Conditioner

Nº.5P BLONDE ENHANCER™ TONING CONDITIONER

Regular price $32
No.8 Bond Intense Moisture Mask

Nº.8 BOND INTENSE MOISTURE MASK

Regular price $30
No.5LEAVE-IN Moisturize & Mend Leave-In Conditioner

Nº.5 LEAVE-IN MOISTURIZE & MEND LEAVE-IN CONDITIONER

Regular price $32
Bestseller
OLAPLEX No.7 Bonding Oil™

OLAPLEX Nº.7 BONDING OIL™

Regular price $30 - $54
Volumizing Blow Dry Mist

VOLUMIZING BLOW DRY MIST

Regular price $30
No.10 Bond Shaper™ Curl Defining Gel

Nº.10 BOND SHAPER™ CURL DEFINING GEL

Regular price $30

See the Results

Strong bonds and the right lipid balance support healthy porosity and a well-maintained cuticle, helping control frizz across all textures – whether straight, wavy, curly or coily. Cuticle health is important in maintaining balance in all layers of the hair. OLAPLEX products repair and protect bonds while supporting cuticle health.
Before
After

UNRETOUCHED IMAGES*

*Results may vary.

Results achieved by cleansing with No.4, conditioning with N°.5, applying No.5LEAVE-IN™ to damp hair before styling, then finishing with OLAPLEX No.7 Bonding Oil™.
“The product completely eliminates all the frizziness from my hair. It’s amazing and I can wash my hair every 3 days. I wish I’d found it sooner!”
- Lily M.

Softness & Moisturization

Repair hair bonds, seal cuticles, and provide weightless moisture to leave hair feeling softer.

New
No.4FINE Bond Maintenance® Shampoo

N°.4FINE BOND MAINTENANCE® SHAMPOO

Regular price $16 - $32
New
No.5FINE Bond Maintenance® Conditioner

N°.5FINE BOND MAINTENANCE® CONDITIONER

Regular price $16 - $32
Bestseller
Nº.3 HAIR PERFECTOR™

Nº.3 HAIR PERFECTOR®

Regular price $30
Bestseller
No.4 Bond Maintenance® Shampoo

Nº.4 BOND MAINTENANCE® SHAMPOO

Regular price $16 - $32
Bestseller
No.5 Bond Maintenance® Conditioner

Nº.5 BOND MAINTENANCE® CONDITIONER

Regular price $16 - $32
No.8 Bond Intense Moisture Mask

Nº.8 BOND INTENSE MOISTURE MASK

Regular price $30
No.5LEAVE-IN Moisturize & Mend Leave-In Conditioner

Nº.5 LEAVE-IN MOISTURIZE & MEND LEAVE-IN CONDITIONER

Regular price $32
Bestseller
OLAPLEX No.7 Bonding Oil™

OLAPLEX Nº.7 BONDING OIL™

Regular price $30 - $54

See the results

The perception of softness varies for each individual and depends on moisture and lipid balance. Hydration prevents limpness in straight and wavy hair and enhances deep moisture retention in curls and coils. Heat styling, environmental stress, and more can lead to dryness. OLAPLEX restores hydration and strengthens bonds for nourished, healthy hair.
Before
After

UNRETOUCHED IMAGES*

*Results may vary.

Results achieved by cleansing with No.4, conditioning with No.5, then styling.
“Omg… got instant healthy looking hair. Shiny and super soft! I’m HOOKED!”
- Dbishop

Shape Retention & Integrity

Strengthen hair from the inside out to help hair keep its natural shape and hold styles.

New
No.4FINE Bond Maintenance® Shampoo

N°.4FINE BOND MAINTENANCE® SHAMPOO

Regular price $16 - $32
New
No.5FINE Bond Maintenance® Conditioner

N°.5FINE BOND MAINTENANCE® CONDITIONER

Regular price $16 - $32
Bestseller
Nº.3 HAIR PERFECTOR™

Nº.3 HAIR PERFECTOR®

Regular price $30
No.8 Bond Intense Moisture Mask

Nº.8 BOND INTENSE MOISTURE MASK

Regular price $30
Bestseller
No.4 Bond Maintenance® Shampoo

Nº.4 BOND MAINTENANCE® SHAMPOO

Regular price $16 - $32
Bestseller
No.5 Bond Maintenance® Conditioner

Nº.5 BOND MAINTENANCE® CONDITIONER

Regular price $16 - $32
No.10 Bond Shaper™ Curl Defining Gel

Nº.10 BOND SHAPER™ CURL DEFINING GEL

Regular price $30
Nº.0 Intensive Bond Building Hair Treatment™

Nº.0 INTENSIVE BOND BUILDING TREATMENT

Regular price $30

See the results

Hair’s natural pattern—straight, wavy, curly, or coily—depends on disulfide bond distribution and follicle shape. Strong bonds help hair hold its form. OLAPLEX Bond Building Technology™ and Bond Shaping Technology™ reinforce and support hair’s foundational structure for all hair types to hold their pattern.
Before
After

UNRETOUCHED IMAGES*

*Results may vary.

Results achieved by cleansing with No.4C, treating with No.8, then applying No.9 to damp hair before styling.
“I love this product. Work great if I style my hair straight or curly.”
- Doglover

Scalp Health

Remove impurities, dry cleanse hair and scalp without leaving residue, and protect against accelerated scalp aging.

New
OLAPLEX No.0.5 Scalp Longevity Treatment

OLAPLEX N°.0.5 SCALP LONGEVITY TREATMENT

Regular price $44
No.4D Clean Volume Detox Dry Shampoo

Nº.4D CLEAN VOLUME DETOX DRY SHAMPOO

Regular price $16 - $30
Nº.4C BOND MAINTENANCE® CLARIFYING SHAMPOO

Nº.4C BOND MAINTENANCE® CLARIFYING SHAMPOO

Regular price $32

See the results

Healthy hair starts with a heathy scalp. A hydrated scalp, balanced microbiome and protected scalp barrier support long-term scalp health. OLAPLEX products are designed to support and protect a healthier scalp environment that promotes soft, shiny, and visibly stronger hair.
Before
After

UNRETOUCHED IMAGES*

*Results may vary.

Results achieved by dry cleansing with No.4D and applying OLAPLEX No.7 Bonding Oil™ to finish.
“I love the dry shampoo. It makes my scalp feel so clean in between washes. My hair looks and feels like it’s freshly washed.”
- Joy S.

Curl Support

Define and hydrate for smooth, healthy-looking curls with body and bounce.

No.10 Bond Shaper™ Curl Defining Gel

Nº.10 BOND SHAPER™ CURL DEFINING GEL

Regular price $30
Bestseller
No.4 Bond Maintenance® Shampoo

Nº.4 BOND MAINTENANCE® SHAMPOO

Regular price $16 - $32
No.5LEAVE-IN Moisturize & Mend Leave-In Conditioner

Nº.5 LEAVE-IN MOISTURIZE & MEND LEAVE-IN CONDITIONER

Regular price $32
Bestseller
No.5 Bond Maintenance® Conditioner

Nº.5 BOND MAINTENANCE® CONDITIONER

Regular price $16 - $32
No.6 Bond Smoother®

Nº.6 BOND SMOOTHER®

Regular price $30
Bestseller
OLAPLEX No.7 Bonding Oil™

OLAPLEX Nº.7 BONDING OIL™

Regular price $30 - $54
No.9 Bond Protector Nourishing Hair Serum

Nº.9 BOND PROTECTOR NOURISHING HAIR SERUM

Regular price $30

See the results

Follicle shape and the bond structure within the cortex help create natural bends in hair, producing a range of textures and curl patterns. OLAPLEX Complete Bond Building Technology™ and Bond Shaping Technology™ help repair the internal hair structure to strengthen and reshape these curl-forming bonds to rebuild natural curl patterns.
Before
After

UNRETOUCHED IMAGES*

*Results will vary.

Results achieved by cleansing with OLAPLEX No.4, conditioning with No.5, and applying No.10 to damp hair before styling.
“This gel is so lightweight that my hair doesn't get weighed down or get that hard, crunchy gel cast. It defines my waves really well and cuts down on my frizz.”
- Jac C.

Color Brightening

Brighten, tone, deep cleanse, and add satin shine to natural or chemically treated hair for vibrant color.

No.4P Blonde Enhancer™ Toning Conditioner

Nº.4P BLONDE ENHANCER™ TONING SHAMPOO

Regular price $32
No.5P Blonde Enhancer™ Toning Conditioner

Nº.5P BLONDE ENHANCER™ TONING CONDITIONER

Regular price $32
Nº.4C BOND MAINTENANCE® CLARIFYING SHAMPOO

Nº.4C BOND MAINTENANCE® CLARIFYING SHAMPOO

Regular price $32
Bestseller
OLAPLEX No.7 Bonding Oil™

OLAPLEX Nº.7 BONDING OIL™

Regular price $30 - $54

See the results

Moisture balance, product build up, and damage caused by external factors such as heat styling and UV can impact hair color brightness and vibrancy. OLAPLEX can help combat these, neutralise brassiness, and protect hair for brighter, more vibrant color.
Before
After

UNRETOUCHED IMAGES*

*Results may vary.

Results achieved by cleansing with No.4P, conditioning with No.5P, and applying No.9 to damp hair before styling.
“This highly concentrated toning shampoo works brilliantly with the Olaplex blonde enhancer conditioner. Very impressed with how effectively it removes brassiness & its reasonable price!”
- Christine S.

Not Sure Where to Start?

Take the hair quiz and get a personalized routine.
Step 1
What is your hair texture?
Coily
Curly
Wavy
Straight
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