Skip to main content

A FREE full-size surprise with any order. Use code OLAPLEXGIFT

NEW HERE? ENJOY 15% OFF YOUR FIRST ORDER. SIGN UP NOW

A FREE full-size surprise with any order. Use code OLAPLEXGIFT

NEW HERE? ENJOY 15% OFF YOUR FIRST ORDER. SIGN UP NOW

California Consumer Policy

Olaplex: California Consumer Privacy Statement

Last Updated: February 13, 2024

This California Consumer Privacy Statement (“Statement”) supplements the Privacy Notice and applies solely to California consumers. This Statement does not apply to Olaplex personnel.

This Statement uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its implementing regulations (collectively, the “CCPA”).

 

Notice of Collection and Use of Personal Information

We may collect (and may have collected during the 12-month period prior to the Last Updated date of this Statement) the following categories of personal information about you:

  • Identifiers: identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, professional license number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, internet protocol address, email address, account name, driver’s license number, and other similar identifiers
  • Additional Data Subject to Cal. Civ. Code § 1798.80: physical characteristics or description, credit card number, debit card number, and other financial information, and medical information
  • Protected Classifications: characteristics of protected classifications under California or federal law, such as race, gender, disability, and veteran status (if you apply for a job with us and choose to provide this information)
  • Commercial Information:commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
  • Online Activity:Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements
  • Geolocation Data
  • Professional Information:professional or employment-related information
  • Sensory Information: audio, electronic, visual, thermal, and similar information
  • Inferences:inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We may use (and may have used during the 12-month period prior to the Last Updated date of this Statement) your personal information for the purposes described in our Privacy Notice and for the following business purposes specified in the CCPA:

  • Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, providing storage, or providing similar services
  • Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance
  • Short-term, transient use, including, but not limited to, non-personalized shown as part of your same interaction with us
  • Helping to ensure security and integrity
  • Debugging to identify and repair errors that impair existing intended functionality
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us
  • Managing career opportunities with Olaplex
  • Managing our relationships with current or prospective partners, corporate customers and vendors and other business partner personnel.

To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.

 

Collection and Use of Sensitive Personal Information

We may collect (and may have collected during the 12-month period prior to the Last Updated date of this Statement) certain categories of personal information for the purpose of inferring characteristics about consumers. This information, which is considered “sensitive personal information” under California law, may include health information.

In addition to using this category of information for the purpose of inferring characteristics about consumers, we also may use (and may have used during the 12-month period prior to the Last Updated date of this Statement) the information for marketing and consumer research purposes.

 

Retention of Personal Information

We will retain your personal information as described in the “How We Use Your Personal Information” section of the Privacy Notice. 

 

Sources of Personal Information

During the 12-month period prior to the Last Updated date of this Statement, we may have obtained personal information about you from the following categories of sources:

  • Directly from you, such as when you make a purchase, register for an account, or otherwise communicate with us
  • Your devices, such as when you visit our Sites
  • Your family or friends, such as when they provide us with your contact information so we can send information that may interest you
  • Our affiliates
  • Vendors who provide services on our behalf
  • Our joint marketing partners
  • Online advertising services and advertising networks
  • Data analytics providers
  • Operating systems and platforms
  • Social networks
  • Recruiting and talent agencies;
  • Job references (such as your employers and teachers);
  • Publicly available sources (such as public databases)
  • Data brokers (credit bureaus, credit reporting service providers and background check services)

 

Sale or Sharing of Personal Information

We do not sell or share your personal information in exchange for monetary consideration. We may share your information with certain third parties (such as online advertising services) or allow them to collect your personal information via automated technologies on our Sites for cross-context behavioral advertising purposes in exchange for non-monetary consideration. We share the categories of personal information listed below for online advertising purposes and to provide third-party social network features and functionality on our Sites. This kind of sharing may be considered a “sale” or “sharing” under California law when the personal information is exchanged for non-monetary consideration. You have the right to opt-out of this disclosure of your information, which may be considered a “sale” or “sharing” under California law.

We may sell or share for cross-context behavioral advertising purposes (and may have sold or shared during the 12-month period prior to the Last Updated date of this Statement) the following categories of personal information about you to online advertising services and social networks:

  • Identifiers
  • Online Activity
  • Inferences

We do not have actual knowledge that we sell or share personal information of minors under 16 years of age.

 

Disclosure of Personal Information

During the 12-month period prior to the Last Updated date of this Statement, we may have disclosed your personal information with certain categories of third parties, as described below.

We may have disclosed the following categories of personal information about you for the business purposes described above to the following categories of third parties:

Category of Personal Information

Category of Third Party

Identifiers

  • Our affiliates
  • Vendors who provide services on our behalf
  • Professional services organizations, such as auditors and law firms
  • Online advertising services and advertising networks
  • Internet service providers
  • Data analytics providers
  • Operating systems and platforms
  • Social networks

Additional Data Subject to Cal. Civ. Code § 1798.80 Law

  • Our affiliates
  • Vendors who provide services on our behalf
  • Professional services organizations, such as auditors and law firms
  • Data analytics providers

Commercial Information

  • Our affiliates
  • Vendors who provide services on our behalf
  • Professional services organizations, such as auditors and law firms
  • Online advertising services and advertising networks
  • Internet service providers
  • Data analytics providers

Online Activity

  • Our affiliates
  • Vendors who provide services on our behalf
  • Professional services organizations, such as auditors and law firms
  • Online advertising services and advertising networks
  • Internet service providers
  • Data analytics providers
  • Operating systems and platforms
  • Social networks

Professional Information

  • Our affiliates
  • Vendors who provide services on our behalf
  • Professional services organizations, such as auditors and law firms
  • Online advertising services and advertising networks
  • Internet service providers
  • Data analytics providers

Sensory Information

  • Our affiliates
  • Vendors who provide services on our behalf
  • Professional services organizations, such as auditors and law firms
  • Online advertising services and advertising networks
  • Internet service providers
  • Data analytics providers
  • Operating systems and platforms
  • Social networks

Inferences

  • Our affiliates
  • Vendors who provide services on our behalf
  • Professional services organizations, such as auditors and law firms
  • Online advertising services and advertising networks
  • Internet service providers
  • Data analytics providers
  • Operating systems and platforms
  • Social networks 
Category of Sensitive Personal Information Category of Third Party
Health Information
  • Our affiliates
  • Vendors who provide services on our behalf
  • Professional services organizations, such as auditors and law firms

 

In addition to the categories of third parties identified above, during the 12-month period prior to the Last Updated date of this Statement, we may have disclosed personal information about you with government entities.

 

California Consumer Privacy Rights

You have certain choices regarding your personal information, as described below.

Access: You have the right to request, twice in a 12-month period, that we disclose to you the categories of personal information we have collected about you, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.

Correction: You have the right to request that we correct the personal information we maintain about you, if that information is inaccurate.

Deletion: You have the right to request that we delete certain personal information we have collected from you.

Opt-Out of Sale or Sharing: You have the right to opt-out of the sale or sharing of your personal information or the sharing of your personal information for cross-context behavioral advertising purposes.

Right to Limit the Use or Disclosure of Sensitive Personal Information: You have the right to request that we limit the use or disclosure of sensitive personal information we have collected about you.

Shine the Light Request: You also may have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties.

How to Submit a Request. To submit an access, correction, deletion or limit the use or disclosure of sensitive personal information request, fill out the Data Privacy form here or call us at 1-800-665-4086. To submit a Shine the Light request, fill out the Data Privacy form here.  To opt-out of the sale or sharing of your personal information for cross-context behavioral advertising, click the button below, call us at 1-800-665-4086, or use the Global Privacy Control signal. Requests sent using Global Privacy Control will apply to the device and the browser from which they are submitted. For more information about Global Privacy Control, please visit https://globalprivacycontrol.org. To submit a request as an authorized agent on behalf of a consumer, fill out the Data Privacy form here. For questions or concerns about our privacy policies and practices, please contact us as described in the Communicating With Us section of our Privacy Notice.


 

Verifying Requests. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your correction or deletion request. If you have an account with us, we may verify your identity by requiring you to sign in to your account. If you do not have an account with us and you request access to, correction of or deletion of your personal information, we may require you to provide any of the following information: products purchased in your last transaction with Olaplex, amount of your last transaction, and confirmation number of your last transaction. In addition, if you do not have an account and you ask us to provide you with specific pieces of personal information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.

Additional Information. If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.

Olaplex Rewards Notice of Financial Incentive: When you enroll in Olaplex Rewards (the “Program”), you agree to provide certain personal information such as your name, email address, and purchase information for Olaplex’s use. Because the Program involves the collection of personal information, it might be considered a “financial incentive” program under California law. For more information on the terms of the Program, please see the Olaplex Rewards FAQs. If you do not have an account, you can opt in to the Program by clicking here and selecting “Sign up for OLAPLEX Rewards Program” to create an account. If you already have an account, you can opt in to the Program by clicking here and logging into your account and clicking “opt-in for rewards.” You have the right to opt out of the Program at any time and can do so by calling us at 1-800-665-4086.

The incentives we offer to you in connection with the Program are reasonably related to the value provided to Olaplex by your personal information. We have calculated the value of your personal information to us based on the expenses related to offering the Program.

Olaplex Professionals Notice of Financial Incentive: When you enroll in the Olaplex Professionals Rewards Program (the “Professionals Program”), you agree to provide certain personal information such as your name, email address, postal address, salon information, and purchase information for Olaplex’s use. Because the Professionals Program involves the collection of personal information, it might be considered a “financial incentive” program under California law. For more information on the terms of the Professionals Program, please see the Terms and Conditions. You can opt in to the Professionals Program by clicking here or by signing up with one of our distributors. You have the right to opt out of the Professionals Program at any time and can do so by calling us at 1-800-665-4086.

Olaplex Email/SMS Program Notice of Financial Incentive: When you sign up to receive emails or text messages from Olaplex in the context of a promotional offer (for example, a free shipping offer), you provide certain personal information such as your email address and mobile number for Olaplex’s use. Because signing up involves the collection of personal information, it might be considered a “financial incentive” program under California law. For more information on the SMS program terms, please see the Olaplex Text Messaging Terms & Conditions.  You have the right to opt out of receiving promotional emails or text messages from us at any time.  To opt out of receiving promotional emails, you can click the “unsubscribe” link at the bottom of an email you receive.  To opt out of receiving text messages, you can text STOP in response to a text message you receive from us.

The incentives we offer to you in connection with the Program, Professionals Program and the Email/SMS Program are reasonably related to the value provided to Olaplex by your personal information. We have calculated this value based on the expenses related to offering the Program, Professionals Program and the Email/SMS Program.