Skip to main content

Your Free 10-Piece Gift >>

20% off select liters >>

New here? Get 15% off >>

Free shipping from $35 & sample with every order

Your Free 10-Piece Gift >>

20% off select liters >>

New here? Get 15% off>>

Free shipping from $35 & sample with every order

Our Story
Our Story

Our Story

Our humble beginnings started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Our patented technology is continuously changing what is possible for hair!

The ingredient that changed it all.

Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant. 

The future of OLAPLEX innovation.

Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building."

Looking for an OLAPLEX Stylist?

OLAPLEX can be found in over 100 countries & growing, in professional salons, prestige retailers & e-commerce channels.