Cookie Notice

Last updated and effective date: 5 May 2021

What Our Cookies Notice Covers

Olaplex, Inc. (“Olaplex”, “we”, “us” or “our”) collects certain information by automated means when you visit our websites or download and use our mobile applications (“Sites”), such as how many users visited our Sites and the pages accessed. By collecting this information, we learn how to tailor the Sites to our visitors. We collect this information through various means such as “cookies” and similar technologies (for example, “web beacons”) and IP addresses, as explained below.

Cookies

Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites. We may use cookies to tell us, for example, whether you have visited us before or if you are a new visitor and to help us identify site features in which you may have the greatest interest. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site. Those cookies are set by us and called first party cookies. We also use third party cookies – which are cookies from a domain different than the domain of the website you are visiting.

Web Beacons

Certain pages on our Sites may contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.

IP Addresses

An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our Sites, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what geographic regions our Site visitors come. We also may use this information to enhance our Sites.

Categories of Cookies and other Automated Technologies

We use the following cookies and similar technologies on our Sites:

Necessary Cookies

We, and other third parties, use these cookies to enable our Sites to function correctly. They are usually only set in response to actions made by visitors which amount to a request for services, such as setting visitors’ privacy preferences, logging in or filling in forms.

Domain(s)

Cookie Name

Description

Type

Duration

Certificate.olaplex.com

PHPSESSID

Preserves user session across webpages.

First Party

Session

Certificate.olaplex.com

wordpress_test_cookie

Used to check if the user's browser supports cookies.

First Party

Session

Pro.olaplex.com, Olaplex.com

rc::a

Used to distinguish between humans and bots.

Third Party (google.com)

Persistent

Pro.olaplex.com, Olaplex.com

rc::c

Used to distinguish between humans and bots.

Third Party (google.com)

Session

Olaplex.com

__cfduid

Used by the content network, Cloudflare, to identify trusted web traffic.

Third Party (CloudFlare.com)

29 Days

Olaplex.com

_shopify_d

Necessary for the secure checkout and payment function on the Sites. 

Third Party (shopify.com)

Session

Olaplex.com

_sp_ses.cc56

Used to identify if the user is in an active session on a site or if this is a new session for a user. 

Third Party (SnowplowAnalytics.com)

1 Day

Olaplex.com

cart

Necessary for the shopping cart functionality on the Sites.

Third Party (shopify.com)

13 Days

Olaplex.com

cart_currency

Necessary for the secure checkout and payment function on the Sites.

Third Party (shopify.com)

13 Days

Olaplex.com

cart_sig

Necessary for the secure checkout and payment function on the Sites. 

Third Party (shopify.com)

13 Days

Olaplex.com

cart_ts

Necessary for the secure checkout and payment function on the Sites.

Third Party (shopify.com)

13 Days

Olaplex.com

cart_ver

Necessary for the shopping cart functionality on the Sites.

Third Party (shopify.com)

13 Days

Olaplex.com

cookietest

Used to determine if the visitor has consented to cookies.

Third Party (shopify.com)

Session 

Olaplex.com

GUID

Creates a global unique identifier for users.

Third Party (shopify.com)

Persistent

Olaplex.com

secure_customer_sig

Used to store customer credentials securely when processing a purchase on the Sites.

Third Party (shopify.com)

1 Year

Olaplex.com

shopify_pay_redirect

Necessary for the secure checkout and payment function on the Sites.

Third Party (shopify.com)

1 Day

Olaplex.com

__cf_bm

Used to distinguish between humans and bots.

Third Party (CloudFlare.com)

1 Day

Olaplex.com

cookieconsent_preferences_disabled

Tracks user response to cookie banner 

Third Party (isenselabs.com)

1 Year

 

Functionality/Preference Cookies

We, and other third parties, use these cookies to enable our Sites to provide enhanced functionality, such as audio and video content, and to help us personalize content based on your use of the Sites.

Domain(s)

Cookie Name

Description

Type

Duration

Certificate.olaplex.co, Pro.olaplex.com

pmpro_visit

Determines whether the user has any subscriptions to products or services on the Sites.

First Party

Session

Pro.olaplex.com, Olaplex.com

acsbReset

Delivers website accessibility solution

Third Party

(AccessiBe.com)

Persistent

Olaplex.com

KL_FORMS_MODAL

Used to track a user’s subscription (i.e., opt in) to a form

Third Party (Klaviyo.com)

1 Year

Olaplex.com

_sp_id.cc56

Used to store user information when a user first visits a site and to track the user’s activity across a domain.

Third Party (SnowplowAnalytics.com )

2 Years

 

Analytics Cookies

We, and other third parties, such as Google Analytics, use these cookies to help us improve our Sites by collecting and reporting information on how you use them.

Domain(s)

Cookie Name

Description

Type

Duration

Olaplex.com

_ga

Registers a unique ID that is used to generate statistical data on how the visitor uses the Sites.

Third Party

(Google Analytics)

2 years

Olaplex.com

_gat

Used by Google Analytics to throttle requests.

Third Party (Google Analytics)

1 day

Olaplex.com

_gid

Registers a unique ID that is used to generate statistical data on how the visitor uses the Sites.

Third Party

(Google Analytics)

1 day

Olaplex.com

_hjAbsoluteSessionInProgress

Used to count how many times a Site has been visited by different visitors, by assigning the visitor an ID so the visitor is not registered twice.

Third Party (HotJar)

1 Day

Olaplex.com

_hjFirstSeen

Used to determine if the visitor has visited the Sites before.

Third Party (HotJar)

1 Day

Olaplex.com, Pro.olaplex.com

_hjid

Sets a unique ID for the session, allowing the Sites to obtain data on visitor behaviour for statistical purposes.

Third Party (HotJar)

Persistent

Olaplex.com

_hjTLDTest

Registers statistical data on users' behaviour on the Sites. Used for internal analytics by the Site operator.

Third Party (HotJar)

Session

Pro.olaplex.com, Olaplex.com

_hjIncludedInPageviewSample

Used to detect whether the user navigation and interactions are included in the Sites’ data analytics.

Third Party (HotJar)

1 Day

Olaplex.com

cuid

This cookie collects user interaction data like clicks and impressions pseudonymously. This helps Curalate to measure and optimize the performance of Olaplex's Fanreel installation.

Third Party (curalate.com)

 

1 year

Olaplex.com

__kla_id

Tracks click through from a Klaviyo email to Olaplex website.

Third Party (Klaviyo.com)

2 Years

Olaplex.com

_hjIncludedInSessionSample

Registers data on visitors' website behaviour. This is used for internal analysis and Site optimization.

Third Party (HotJar.com)

1 Day

Olaplex.com

_taggstar_cfg_olaplexcom

Used to display notifications, such as, how many other Site visitors are browsing products, and how many visitors have purchased the product in a specified period.

 

Third Party (Taggstar.com)

Persistent

Olaplex.com

_taggstar_exp

Used to display notifications, such as, how many other Site visitors are browsing products, and how many visitors have purchased the product in a specified period.

 

Third Party (Taggstar.com)

3 Months

Olaplex.com

_taggstar_ses

Used to display notifications, such as, how many other Site visitors are browsing products, and how many visitors have purchased the product in a specified period.

 

Third Party (Taggstar.com)

1 Day

Olaplex.com

_taggstar_vid

Used to display notifications, such as, how many other Site visitors are browsing products, and how many visitors have purchased the product in a specified period.

 

Third Party (Taggstar.com)

3 Months

Olaplex.com

persist:friendbuy-msdk-06192019-root

Used to track customers who refer other customers for the purposes of the refer a friend function.

Third Party (Friendbuy.com)

Persistent

Olaplex.com

swell-test-item

Used to track purchase levels for the purposes of the loyalty program.

Third Party (Yotpo.com)

Persistent

Olaplex.com

mp_3dfbd2e3de585fe42eb216b89fb4e65c_mixpanel

Used to track scheduled events for Virtual Master Classes.

Third Party (Appointedd.com)

Persistent

Olaplex.com

pixel

Used to collect aggregate customer ratings and reviews, and loyalty.

Third Party (yotpo.com)

1 Year

Olaplex.com

_tldtest_#

Used to register statistical data on users' behavior on the website.

Third Party (shopify.com)

Session

 

Marketing Cookies

We, and other third parties, such as Google and Facebook, use these cookies to make sure that we show you relevant advertising.Where you choose to link to various social networks (such as Facebook, Twitter and Pinterest) via our Sites, these social networks may place cookies on your device and use these to target advertising to you on their or other websites.

Domain(s)

Cookie Name

Description

Type

Duration

Pro.olaplex.com

bp-message

Used to support social network features. 

First Party

1 Day

Pro.olaplex.com

bp-message-type

Used to support social network features.

First Party

1 Day

Olaplex.com

MUID

Used by Microsoft as a unique user ID which enables user tracking across Microsoft domains.

Third Party (bing.com)

1 Year

Olaplex.com

IDE

 

Used by Google DoubleClick to register and report the user's actions after viewing or clicking an advertisement, in order to measure the efficacy of an advertisement and present targeted ads to the user.

Third Party (doubleclick.net)

1 Year

Olaplex.com

RUL

 

Used by DoubleClick to determine whether a Site advertisement has been properly displayed and make marketing efforts more efficient.

Third Party (doubleclick.net)

1 Year

Olaplex.com

test_cookie

Used to check whether the user's browser supports cookies.

Third Party (doubleclick.net)

1 Day

Olaplex.com

fr

 

Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third party advertisers.

Third Party (facebook.com)

3 Months

Olaplex.com

globalId

 

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.

Third Party (fbot.me)

10 Years

Olaplex.com

__kla_viewed

 

Tracks click through from a Klaviyo email to Olaplex website. 

Third Party (Klaviyo.com)

Persistent

Olaplex.com

_fbp

 

Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third party advertisers.

Third Party (facebook.com)

3 Months

Olaplex.com

_gcl_au

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.  

Third Party (google.com)

3 Months

Olaplex.com

_landing_page

 

Stores users’ navigation by registering landing pages, allowing the Sites to present relevant products and/or measure their advertisement efficiency on other websites.

Third Party (shopify.com)

13 Days

Olaplex.com

_orig_referrer

 

Used to collect information on a user and create an ID string. ID information strings can be used to target groups with similar preferences, or can be used by third-party domains or ad-exchanges.

Third Party (shopify.com)

13 Days

Olaplex.com

_pin_unauth

 

Used by Pinterest to track the usage of services.

Third Party (pinterest.com)

1 Year

Olaplex.com

_s

 

Collects data on user behaviour and interactions in order to optimize the Sites and make advertisements on the Sites more relevant.

Third Party (shopify.com)

1 Day

Olaplex.com

_shopify_s

 

Collects data on user behaviour and interactions in order to optimize the Sites and make advertisements on the Sites more relevant.

Third Party (shopify.com)

1 Day

Olaplex.com

_shopify_sa_p

 

Collects data on user behaviour and interactions in order to optimize the Sites and make advertisements on the Sites more relevant, and allows the Sites to detect any referrals from other websites.

Third Party (shopify.com)

1 Day

Olaplex.com

_shopify_sa_t

 

Collects data on user behaviour and interactions in order to optimize the Sites and make advertisements on the Sites more relevant, and allows the Sites to detect any referrals from other websites.

Third Party (shopify.com)

1 Day

Olaplex.com

_shopify_y

Collects data on user behaviour and interactions in order to optimize the Sites and make advertisements on the Sites more relevant.

Third Party (shopify.com)

1 Year

Olaplex.com

_uetsid

 

Collects data on user behaviour and interactions on multiple websites in order to optimize the Sites and make advertisements on the Sites more relevant. Allows the Sites to limit the number of times that users are shown the same advertisement.

Third Party (shopify.com)

1 Day

Olaplex.com

_uetsid

 

Used to track users on multiple websites, in order to present relevant advertisements based on the visitor's preferences.

Third Party (shopify.com)

Persistent

Olaplex.com

_uetsid_exp

 

Contains the expiry-date for the cookie above.

Third Party (shopify.com)

Persistent

Olaplex.com

_uetvid

 

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Third Party (shopify.com)

Persistent

Olaplex.com

_uetvid_exp

Contains the expiry-date for the cookie above.

Third Party (shopify.com)

Persistent

Olaplex.com

_y

 

Collects data on user behaviour and interactions in order to optimize the Sites and make advertisements on the Sites more relevant.

Third Party (shopify.com)

1 Year

Olaplex.com

visitedAsConsumerUser

 

Used to track when a user visits a specific product.

Third Party (shopify.com)

Persistent

Olaplex.com

visitedN08AsConsumer

 

Used to track when a user visits a specific product.

Third Party (shopify.com)

Persistent

Olaplex.com

_pinterest_ct_ua

 

Used by Pinterest to track the usage of services.

Third Party (pinterest.com)

1 Year

Olaplex.com

VISITOR_INFO1_LIVE

 

Attempts to estimate the users' bandwidth on pages with integrated YouTube videos.

Third Party (youtube.com)

179 Days

Olaplex.com

YSC

 

Registers a unique ID to keep statistics regarding which integrated YouTube videos the user has seen.

Third Party (youtube.com)

Session

Olaplex.com

yt.innertube::nextId

 

Registers a unique ID to keep statistics regarding which integrated YouTube videos the user has seen.

Third Party (youtube.com)

Persistent

Olaplex.com

yt.innertube::requests

 

Registers a unique ID to keep statistics regarding which integrated YouTube videos the user has seen.

Third Party (youtube.com)

Persistent

Olaplex.com

yt-remote-cast-installed

 

Stores the user's video player preferences using embedded YouTube video.

Third Party (youtube.com)

Session

Olaplex.com

yt-remote-connected-devices

 

Stores the user's video player preferences using embedded YouTube video.

Third Party (youtube.com)

Persistent

Olaplex.com

yt-remote-device-id

 

Stores the user's video player preferences using embedded YouTube video.

Third Party (youtube.com)

Persistent

Olaplex.com

yt-remote-fast-check-period

 

Stores the user's video player preferences using embedded YouTube video.

Third Party (youtube.com)

Session

Olaplex.com

yt-remote-session-app

 

Stores the user's video player preferences using embedded YouTube video.

Third Party (youtube.com)

Session

Olaplex.com

yt-remote-session-name

Stores the user's video player preferences using embedded YouTube video.

Third Party (youtube.com)

Session

Olaplex.com

amp_9bdc72

Used with pop-up questionnaires and messaging for statistical or marketing purposes.

Third Party (Amplitude.com)

Olaplex.com

Olaplex.com

amp_cookie_test#

Used with pop-up questionnaires and messaging for statistical or marketing purposes.

Third Party (Amplitude.com)

Olaplex.com

Olaplex.com

amplitude_testolaplex.com

Used with pop-up questionnaires and messaging for statistical or marketing purposes.

Third Party (Amplitude.com)

Olaplex.com

Olaplex.com

amplitude_unsent_9bdc728a74b590e39a27fd49befc0fbe_customer

Used with pop-up questionnaires and messaging for statistical or marketing purposes.

Third Party (Amplitude.com)

Olaplex.com

Olaplex.com

amplitude_unsent_identify_9bdc728a74b590e39a27fd49befc0fbe_customer

Used with pop-up questionnaires and messaging for statistical or marketing purposes.

Third Party (Amplitude.com)

Olaplex.com

Olaplex.com

crl8.fpcuid

Used to power Curalate, which provides social content user experience.

Third Party (Curalate.com)

1 Year

 

Unclassified Cookies

Unclassified cookies are cookies that we are in the process of classifying, together with the relevant providers of the cookies.

Domain(s)

Cookie Name

Description

Type

Duration

Olaplex.com

io_f604be51-ccf5-4d26-9cc2-3c44e1fdceb9

Pending.

Third Party (shopify.com)

Persistent

Olaplex.com

tt_sessionId

Pending.

Third Party (shopify.com)

Session

Olaplex.com

io_token_#

 

Pending.

Third Party (iesnare.com)

1 Year

 

Your Choices

If you are a Site visitor from the United Kingdom or the European Union, you can manage your cookie preferences at any time through your web browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org. Please note, however, that without cookies you may not be able to take full advantage of all our Site features.

The following external links will explain how to manage cookies for the most common browsers:

In addition to the browser-based controls, you can manage third party cookies by visiting aboutads.info/choices/ and youronlinechoices.eu/.


To find out more about cookies and similar technologies, including how to see what cookies and similar technologies have been set and how to manage and delete them, visit: http://www.allaboutcookies.org. If you access our Sites on your mobile device, you may not be able to control tracking technologies through the settings.


We partner with third parties to display advertising on our Sites or to manage our advertising on other sites, as described above and in our Privacy Notice. Our third-party partners may use cookies or similar tracking technologies to provide you advertising based upon your browsing activities and interests. To learn more about how to opt out of interest-based advertising, click here www.aboutads.info/choices/ or http://www.youronlinechoices.eu/. Please note that you will continue to receive generic ads.

How to Contact Us

If you have any questions about our information practices, please contact at:

Olaplex, Inc.
1187 Coast Village Road #1-520
Santa Barbara, CA
Data Privacy Officer
(800) 665-4086
DataPrivacy@Olaplex.com