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Hairstylist Samantha Cusick on Why OLAPLEX’s No. 1 Bond Multiplier and No. 2 Bond Perfector Deserve a Spot in All Your Coloring Services
January 26, 2024

Hairstylist Samantha Cusick on Why OLAPLEX’s No. 1 Bond Multiplier and No. 2 Bond Perfector Deserve a Spot in All Your Coloring Services

If there is one concern that continues to be top of mind for both stylists and their clients, it’s most certainly hair damage. In fact, per a recent global hair study, 70% of people believe that their hair is damaged. And while we can all agree that no one wants to be dealing with dry, brittle strands, the reality is that many of us put our hair through the absolute wringer on a daily basis. Between chemical treatments, excessive heat styling, snatched ponytails and even those pesky UV rays, it can be pretty easy for hair to end up in a less-than-ideal state. For stylists, having clients with hair in such a fragile condition can be especially daunting considering that damaged hair can not only be difficult to style, but also to color and can even lead to unexpected results.

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