Why Warm is the New Cool

January 14, 2019 1 min read

‘Warmth’ when referring to hair color has the tendency to be associated with orange or even brassy tones. The truth is, warmth usually isn’t any of those tones, but over the years it’s developed a reputation for what most clients want to avoid. The fear of having brassy hair has pushed many clients to request ashy color, even when advised against it. We’re here in defense of warm hair to show you why salons and colorists around the globe are giving it a majorly healthy come back.

Last year, we started seeing more of what we haven’t in a long while– golden, warm, gorgeously sun kissed tones! Hair typically lifts on the warm side, instead of fighting the tone, colorists are creating stunning work by using the warmth to their advantage to create a lovely natural looking tone. Olaplex within the process not only rebuilds the bonds in the hair, it also helps the shades last longer as the hair is in top shape. This means longer wear and slower fading!

Here are some stunning warm tones created with Olaplex to get you inspired for a natural, low-maintenance ‘do!

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Color by @michaelkellycolouris

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Color by @chadkenyon

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Color by @slim_color

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Color by @justinandersoncolor

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Color by @chadkenyon

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