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Early Access to Black Friday Offer ->

Free Shipping with Every Order

Early Access to Black Friday Offer ->

Free Shipping with Every Order

Offer valid on all full sized products**, travel sized products***, liter sizes, The Complete Hair Repair System, Bye-Bye Brass Cleansing Kit, Strong Blondes & Greys Kit, Softest Blonde Maintenance Kit and The Good Hair Year Kit. Offer is not valid on selected kits****. Offer is not applicable to pending purchases, or previously placed orders. Discount does not apply to taxes or shipping and handling charges. Code can be redeemed one time per customer and cannot be transferred, shared or sold. Offer cannot be combined. Offer valid on olaplex.com for US shipping addresses only. Olaplex reserves the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Void where prohibited by law.
**Full sized products are: Nº.0 Intensive Bond Building Treatment (155 ml), Nº.3 Hair Perfector® (100 ml), Nº.3 Hair Perfector® (250 ml), Nº.4 Bond Maintenance® Shampoo (250 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (250 ml), Nº.4D Clean Volume Detox Dry Shampoo (178g) (250ml), Nº.4P Blonde Enhancer™ Toning Shampoo (250 ml), Nº.5 Bond Maintenance® Conditioner (250 ml), Nº.5 Leave-In™ Moisturize & Mend Leave-In Conditioner (100 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (250 ml), Nº.6 Bond Smoother® (100 ml), OLAPLEX N°.7 Bonding Oil™ (30 ml), N°.7 Bonding Oil™ (60 ml), Nº.8 Bond Intense Moisture Mask (100 ml), Nº.9 Bond Protector Nourishing Hair Serum (90 ml), Nº.10 Bond Shaper™ Curl Defining Gel (200 ml), Lashbond® Building Serum, Browbond® Building Serum, Volumizing Blow Dry Mist (50 ml).
*** Travel sized products are: Nº.4 Bond Maintenance® Shampoo (100 ml), Nº.4D Clean Volume Detox Dry Shampoo (32g) (50mL), Nº.5 Bond Maintenance® Conditioner (100 ml)
**** Kits are: Strong Days Ahead Kit, In Good Repair Kit, Get Your Shine On, Hair Repair Treatment Kit, Discovery Kit, Smooth Style Icons Hair Duo, Hello Healthy Hair Starter Kit, The Carry-On Kit, Daily Cleanse & Condition Kit, Showered in Hydration Kit, Anti-Frizz Trio, Goodbye Dryness Kit, Bond Maintenance® System Kit, Less Frizz More Shine Kit, The Bond Treatment System Kit, Smooth Your Style Kit, The Curl Quenching Kit, Complete Olaplex Styling Kit, Unbreakable Blondes Mini Kit, Clean Scalp Kit, Lash & Brow Kit, Nº.3 Hair Perfector® Ornament, Best of the Bond Builders, Brilliant Shine & Hydration Duo, Strong Start Hair Kit, Ultimate Essentials Trial Kit.

Offer valid on all full sized** products, travel sized*** products, and litre**** sizes. Offer is not valid on kits*****. Offer is not applicable to pending purchases, or previously placed orders. Code can be redeemed one time per customer and cannot be transferred, shared or sold. Offer cannot be combined. Offer valid on uk.olaplex.com for UK shipping addresses only. Olaplex reserves the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Void where prohibited by law.
**Full sized products are: Nº.0 Intensive Bond Building Treatment (155 ml), Nº.3 Hair Perfector® (100 ml), Nº.3 Hair Perfector® (250 ml), Nº.4 Bond Maintenance® Shampoo (250 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (250 ml), Nº.4D Clean Volume Detox Dry Shampoo (178g) (250ml), Nº.4P Blonde Enhancer™ Toning Shampoo (250 ml), Nº.5 Bond Maintenance® Conditioner (250 ml), Nº.5 Leave-In™ Moisturize & Mend Leave-In Conditioner (100 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (250 ml), Nº.6 Bond Smoother® (100 ml), OLAPLEX N°.7 Bonding Oil™ (30 ml), N°.7 Bonding Oil™ (60 ml), Nº.8 Bond Intense Moisture Mask (100 ml), Nº.9 Bond Protector Nourishing Hair Serum (90 ml), Nº.10 Bond Shaper™ Curl Defining Gel (200 ml), Lashbond® Building Serum, Browbond® Building Serum, Volumizing Blow Dry Mist (50 ml).
***Travel sized products are: Nº.4 Bond Maintenance® Shampoo (100 ml), Nº.4D Clean Volume Detox Dry Shampoo (32g) (50mL), Nº.5 Bond Maintenance® Conditioner (100 ml)
*****Litres are: Nº.4 Bond Maintenance® Shampoo (1000 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (1000 ml), Nº.4P Blonde Enhancer™ Toning Shampoo (1000 ml), Nº.5 Bond Maintenance® Conditioner (1000 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (1000 ml)
***** Kits are: Strong Days Ahead Kit, In Good Repair Kit, Get Your Shine On, Hair Repair Treatment Kit, Discovery Kit, Smooth Style Icons Hair Duo, Hello Healthy Hair Starter Kit, The Carry-On Kit, The Good Hair Year Kit, Daily Cleanse & Condition Kit, The Complete Hair Repair System, Showered in Hydration Kit, Anti-Frizz Trio, Bye-Bye Brass Cleansing Kit, Goodbye Dryness Kit, Bond Maintenance® System Kit, Less Frizz More Shine Kit, The Bond Treatment System Kit, Smooth Your Style Kit, The Curl Quenching Kit, Softest Blonde Maintenance Kit, Complete Olaplex Styling Kit, Unbreakable Blondes Mini Kit, Strong Blondes & Greys Kit, Clean Scalp Kit, Lash & Brow Kit, Nº.3 Hair Perfector® Ornament, Best of the Bond Builders, Brilliant Shine & Hydration Duo, Strong Start Hair Kit, Ultimate Essentials Trial Kit.

Offer valid on all full sized** products, travel sized*** products, and litre**** sizes. Offer is not valid on kits*****. Offer is not applicable to pending purchases, or previously placed orders. Discount does not apply to shipping and handling charges. Code can be redeemed one time per customer and cannot be transferred, shared or sold. Offer cannot be combined. Offer valid on au.olaplex.com for AU shipping addresses only. Olaplex reserves the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Void where prohibited by law.
**Full sized products are: Nº.0 Intensive Bond Building Treatment (155 ml), Nº.3 Hair Perfector® (100 ml), Nº.3 Hair Perfector® (250 ml), Nº.4 Bond Maintenance® Shampoo (250 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (250 ml), Nº.4D Clean Volume Detox Dry Shampoo (178g) (250ml), Nº.4P Blonde Enhancer™ Toning Shampoo (250 ml), Nº.5 Bond Maintenance® Conditioner (250 ml), Nº.5 Leave-In™ Moisturize & Mend Leave-In Conditioner (100 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (250 ml), Nº.6 Bond Smoother® (100 ml), OLAPLEX N°.7 Bonding Oil™ (30 ml), N°.7 Bonding Oil™ (60 ml), Nº.8 Bond Intense Moisture Mask (100 ml), Nº.9 Bond Protector Nourishing Hair Serum (90 ml), Nº.10 Bond Shaper™ Curl Defining Gel (200 ml), Lashbond® Building Serum, Browbond® Building Serum, Volumizing Blow Dry Mist (50 ml).
***Travel sized products are: Nº.4 Bond Maintenance® Shampoo (100 ml), Nº.4D Clean Volume Detox Dry Shampoo (32g) (50mL), Nº.5 Bond Maintenance® Conditioner (100 ml)
*****Litres are: Nº.4 Bond Maintenance® Shampoo (1000 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (1000 ml), Nº.4P Blonde Enhancer™ Toning Shampoo (1000 ml), Nº.5 Bond Maintenance® Conditioner (1000 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (1000 ml)
***** Kits are: Strong Days Ahead Kit, In Good Repair Kit, Get Your Shine On, Hair Repair Treatment Kit, Discovery Kit, Smooth Style Icons Hair Duo, Hello Healthy Hair Starter Kit, The Carry-On Kit, The Good Hair Year Kit, Daily Cleanse & Condition Kit, The Complete Hair Repair System, Showered in Hydration Kit, Anti-Frizz Trio, Bye-Bye Brass Cleansing Kit, Goodbye Dryness Kit, Bond Maintenance® System Kit, Less Frizz More Shine Kit, The Bond Treatment System Kit, Smooth Your Style Kit, The Curl Quenching Kit, Softest Blonde Maintenance Kit, Complete Olaplex Styling Kit, Unbreakable Blondes Mini Kit, Strong Blondes & Greys Kit, Clean Scalp Kit, Lash & Brow Kit, Nº.3 Hair Perfector® Ornament, Best of the Bond Builders, Brilliant Shine & Hydration Duo, Strong Start Hair Kit, Ultimate Essentials Trial Kit.

Offer valid on all full sized** products, travel sized*** products, and litre**** sizes. Offer is not valid on kits*****. Offer is not applicable to pending purchases, or previously placed orders. Discount does not apply to shipping and handling charges. Code can be redeemed one time per customer and cannot be transferred, shared or sold. Offer cannot be combined. Offer valid on it.olaplex.com for IT shipping addresses only. Olaplex reserves the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Void where prohibited by law.
**Full sized products are: Nº.0 Intensive Bond Building Treatment (155 ml), Nº.3 Hair Perfector® (100 ml), Nº.3 Hair Perfector® (250 ml), Nº.4 Bond Maintenance® Shampoo (250 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (250 ml), Nº.4D Clean Volume Detox Dry Shampoo (178g) (250ml), Nº.4P Blonde Enhancer™ Toning Shampoo (250 ml), Nº.5 Bond Maintenance® Conditioner (250 ml), Nº.5 Leave-In™ Moisturize & Mend Leave-In Conditioner (100 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (250 ml), Nº.6 Bond Smoother® (100 ml), OLAPLEX N°.7 Bonding Oil™ (30 ml), N°.7 Bonding Oil™ (60 ml), Nº.8 Bond Intense Moisture Mask (100 ml), Nº.9 Bond Protector Nourishing Hair Serum (90 ml), Nº.10 Bond Shaper™ Curl Defining Gel (200 ml), Lashbond® Building Serum, Browbond® Building Serum, Volumizing Blow Dry Mist (50 ml).
***Travel sized products are: Nº.4 Bond Maintenance® Shampoo (100 ml), Nº.4D Clean Volume Detox Dry Shampoo (32g) (50mL), Nº.5 Bond Maintenance® Conditioner (100 ml)
*****Litres are: Nº.4 Bond Maintenance® Shampoo (1000 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (1000 ml), Nº.4P Blonde Enhancer™ Toning Shampoo (1000 ml), Nº.5 Bond Maintenance® Conditioner (1000 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (1000 ml)
***** Kits are: Strong Days Ahead Kit, In Good Repair Kit, Get Your Shine On, Hair Repair Treatment Kit, Discovery Kit, Smooth Style Icons Hair Duo, Hello Healthy Hair Starter Kit, The Carry-On Kit, The Good Hair Year Kit, Daily Cleanse & Condition Kit, The Complete Hair Repair System, Showered in Hydration Kit, Anti-Frizz Trio, Bye-Bye Brass Cleansing Kit, Goodbye Dryness Kit, Bond Maintenance® System Kit, Less Frizz More Shine Kit, The Bond Treatment System Kit, Smooth Your Style Kit, The Curl Quenching Kit, Softest Blonde Maintenance Kit, Complete Olaplex Styling Kit, Unbreakable Blondes Mini Kit, Strong Blondes & Greys Kit, Clean Scalp Kit, Lash & Brow Kit, Nº.3 Hair Perfector® Ornament, Best of the Bond Builders, Brilliant Shine & Hydration Duo, Strong Start Hair Kit, Ultimate Essentials Trial Kit.

Offer valid on all full sized** products, travel sized*** products, and litre**** sizes. Offer is not valid on kits*****. Offer is not applicable to pending purchases, or previously placed orders. Discount does not apply to shipping and handling charges. Code can be redeemed one time per customer and cannot be transferred, shared or sold. Offer cannot be combined. Offer valid on es.olaplex.com for ES shipping addresses only. Olaplex reserves the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Void where prohibited by law.
**Full sized products are: Nº.0 Intensive Bond Building Treatment (155 ml), Nº.3 Hair Perfector® (100 ml), Nº.3 Hair Perfector® (250 ml), Nº.4 Bond Maintenance® Shampoo (250 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (250 ml), Nº.4D Clean Volume Detox Dry Shampoo (178g) (250ml), Nº.4P Blonde Enhancer™ Toning Shampoo (250 ml), Nº.5 Bond Maintenance® Conditioner (250 ml), Nº.5 Leave-In™ Moisturize & Mend Leave-In Conditioner (100 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (250 ml), Nº.6 Bond Smoother® (100 ml), OLAPLEX N°.7 Bonding Oil™ (30 ml), N°.7 Bonding Oil™ (60 ml), Nº.8 Bond Intense Moisture Mask (100 ml), Nº.9 Bond Protector Nourishing Hair Serum (90 ml), Nº.10 Bond Shaper™ Curl Defining Gel (200 ml), Lashbond® Building Serum, Browbond® Building Serum, Volumizing Blow Dry Mist (50 ml).
***Travel sized products are: Nº.4 Bond Maintenance® Shampoo (100 ml), Nº.4D Clean Volume Detox Dry Shampoo (32g) (50mL), Nº.5 Bond Maintenance® Conditioner (100 ml)
*****Litres are: Nº.4 Bond Maintenance® Shampoo (1000 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (1000 ml), Nº.4P Blonde Enhancer™ Toning Shampoo (1000 ml), Nº.5 Bond Maintenance® Conditioner (1000 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (1000 ml)
***** Kits are: Strong Days Ahead Kit, In Good Repair Kit, Get Your Shine On, Hair Repair Treatment Kit, Discovery Kit, Smooth Style Icons Hair Duo, Hello Healthy Hair Starter Kit, The Carry-On Kit, The Good Hair Year Kit, Daily Cleanse & Condition Kit, The Complete Hair Repair System, Showered in Hydration Kit, Anti-Frizz Trio, Bye-Bye Brass Cleansing Kit, Goodbye Dryness Kit, Bond Maintenance® System Kit, Less Frizz More Shine Kit, The Bond Treatment System Kit, Smooth Your Style Kit, The Curl Quenching Kit, Softest Blonde Maintenance Kit, Complete Olaplex Styling Kit, Unbreakable Blondes Mini Kit, Strong Blondes & Greys Kit, Clean Scalp Kit, Lash & Brow Kit, Nº.3 Hair Perfector® Ornament, Best of the Bond Builders, Brilliant Shine & Hydration Duo, Strong Start Hair Kit, Ultimate Essentials Trial Kit.

Offer valid on all full sized** products, travel sized*** products, and litre**** sizes. Offer is not valid on kits*****. Offer is not applicable to pending purchases, or previously placed orders. Discount does not apply to shipping and handling charges. Code can be redeemed one time per customer and cannot be transferred, shared or sold. Offer cannot be combined. Offer valid on fr.olaplex.com for FR shipping addresses only. Olaplex reserves the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Void where prohibited by law.
**Full sized products are: Nº.0 Intensive Bond Building Treatment (155 ml), Nº.3 Hair Perfector® (100 ml), Nº.3 Hair Perfector® (250 ml), Nº.4 Bond Maintenance® Shampoo (250 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (250 ml), Nº.4D Clean Volume Detox Dry Shampoo (178g) (250ml), Nº.4P Blonde Enhancer™ Toning Shampoo (250 ml), Nº.5 Bond Maintenance® Conditioner (250 ml), Nº.5 Leave-In™ Moisturize & Mend Leave-In Conditioner (100 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (250 ml), Nº.6 Bond Smoother® (100 ml), OLAPLEX N°.7 Bonding Oil™ (30 ml), N°.7 Bonding Oil™ (60 ml), Nº.8 Bond Intense Moisture Mask (100 ml), Nº.9 Bond Protector Nourishing Hair Serum (90 ml), Nº.10 Bond Shaper™ Curl Defining Gel (200 ml), Lashbond® Building Serum, Browbond® Building Serum, Volumizing Blow Dry Mist (50 ml).
***Travel sized products are: Nº.4 Bond Maintenance® Shampoo (100 ml), Nº.4D Clean Volume Detox Dry Shampoo (32g) (50mL), Nº.5 Bond Maintenance® Conditioner (100 ml)
*****Litres are: Nº.4 Bond Maintenance® Shampoo (1000 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (1000 ml), Nº.4P Blonde Enhancer™ Toning Shampoo (1000 ml), Nº.5 Bond Maintenance® Conditioner (1000 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (1000 ml)
***** Kits are: Strong Days Ahead Kit, In Good Repair Kit, Get Your Shine On, Hair Repair Treatment Kit, Discovery Kit, Smooth Style Icons Hair Duo, Hello Healthy Hair Starter Kit, The Carry-On Kit, The Good Hair Year Kit, Daily Cleanse & Condition Kit, The Complete Hair Repair System, Showered in Hydration Kit, Anti-Frizz Trio, Bye-Bye Brass Cleansing Kit, Goodbye Dryness Kit, Bond Maintenance® System Kit, Less Frizz More Shine Kit, The Bond Treatment System Kit, Smooth Your Style Kit, The Curl Quenching Kit, Softest Blonde Maintenance Kit, Complete Olaplex Styling Kit, Unbreakable Blondes Mini Kit, Strong Blondes & Greys Kit, Clean Scalp Kit, Lash & Brow Kit, Nº.3 Hair Perfector® Ornament, Best of the Bond Builders, Brilliant Shine & Hydration Duo, Strong Start Hair Kit, Ultimate Essentials Trial Kit.

Offer valid on all full sized** products, travel sized*** products, and litre**** sizes. Offer is not valid on kits*****. Offer is not applicable to pending purchases, or previously placed orders. Discount does not apply to taxes or shipping and handling charges. Code can be redeemed one time per customer and cannot be transferred, shared or sold. Offer cannot be combined. Offer valid on ca.olaplex.com for CA shipping addresses only. Olaplex reserves the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Void where prohibited by law.
**Full sized products are: Nº.0 Intensive Bond Building Treatment (155 ml), Nº.3 Hair Perfector® (100 ml), Nº.3 Hair Perfector® (250 ml), Nº.4 Bond Maintenance® Shampoo (250 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (250 ml), Nº.4D Clean Volume Detox Dry Shampoo (178g) (250ml), Nº.4P Blonde Enhancer™ Toning Shampoo (250 ml), Nº.5 Bond Maintenance® Conditioner (250 ml), Nº.5 Leave-In™ Moisturize & Mend Leave-In Conditioner (100 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (250 ml), Nº.6 Bond Smoother® (100 ml), OLAPLEX N°.7 Bonding Oil™ (30 ml), N°.7 Bonding Oil™ (60 ml), Nº.8 Bond Intense Moisture Mask (100 ml), Nº.9 Bond Protector Nourishing Hair Serum (90 ml), Nº.10 Bond Shaper™ Curl Defining Gel (200 ml), Lashbond® Building Serum, Browbond® Building Serum, Volumizing Blow Dry Mist (50 ml).
***Travel sized products are: Nº.4 Bond Maintenance® Shampoo (100 ml), Nº.4D Clean Volume Detox Dry Shampoo (32g) (50mL), Nº.5 Bond Maintenance® Conditioner (100 ml)
*****Litres are: Nº.4 Bond Maintenance® Shampoo (1000 ml), Nº.4C Bond Maintenance® Clarifying Shampoo (1000 ml), Nº.4P Blonde Enhancer™ Toning Shampoo (1000 ml), Nº.5 Bond Maintenance® Conditioner (1000 ml), Nº.5P Blonde Enhancer™ Toning Conditioner (1000 ml)
***** Kits are: Strong Days Ahead Kit, In Good Repair Kit, Get Your Shine On, Hair Repair Treatment Kit, Discovery Kit, Smooth Style Icons Hair Duo, Hello Healthy Hair Starter Kit, The Carry-On Kit, The Good Hair Year Kit, Daily Cleanse & Condition Kit, The Complete Hair Repair System, Showered in Hydration Kit, Anti-Frizz Trio, Bye-Bye Brass Cleansing Kit, Goodbye Dryness Kit, Bond Maintenance® System Kit, Less Frizz More Shine Kit, The Bond Treatment System Kit, Smooth Your Style Kit, The Curl Quenching Kit, Softest Blonde Maintenance Kit, Complete Olaplex Styling Kit, Unbreakable Blondes Mini Kit, Strong Blondes & Greys Kit, Clean Scalp Kit, Lash & Brow Kit, Nº.3 Hair Perfector® Ornament, Best of the Bond Builders, Brilliant Shine & Hydration Duo, Strong Start Hair Kit, Ultimate Essentials Trial Kit.

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August 22, 2024

OLAPLEX

Hair Inclusivity

Hairstyles and trends don’t surface from photos in magazines. Each hair trend is informed by moments in time and layers of years gone by. There’s an origin with every style, from buns to braids—the Hispanic culture is no exception. As we move into a brighter age of inclusivity, we aim to connect to the roots of the styles we love. We’re weaving through Hispanic-inspired hairstyles that muse us today in our continued celebration of National Hispanic Heritage Month.

Hispanic heritage isn’t about one or two countries; Latin America encompasses over 20 countries! Latinos are one of the most diverse ethnic groups on the planet, and with diversity comes gorgeous naturally textured hair from tousled waves to tightly coiled curls. Recognizing what makes us unique makes the beauty industry a more inclusive place, with room for everyone at the table.

Braids

The origin of braids is sacred, from indigenous hair to African tribes. For Natives, it’s a symbol of cultural pride, an extension of one’s self. In African culture, braids date back to when tribes would use them to identify one another. Braids patterns are artistic expressions and a hairstyle that has lasted thousands of years. Today, countries with high indigenous populations like Mexico, Guatemala, Peru, and Bolivia to Afro-Latinos in Cuba, Dominican Republic, and Nicaragua wear braids with pride.

Buns

Buns have held the stakes for centuries as one of the most popular hairstyles in dance, such as flamenco, tango, and salsa. The bun is used so dancers can dance with passionate precision without hair getting in their eyes and in the way. As a symbol of status and elegance, the bun is also used as a mark for adornments such as flowers. Today, the iterations of the bun know no bounds, and though not limited to Hispanic culture alone, its influence in styling for today is prevalent. Even as late as the 1960s, Chicana’s used the power of the bun for the iconic slicked-back high bun with two front hairpieces.

Natural

Today, we see natural hair as the new “It” style, with people embracing anything from curly hair to thick straight locks.

We love honoring cultures through the lens of hair. Hair is personal and something many people use to express their identity. At OLAPLEX, we encourage people to use our products as a tool to get their hair the healthiest possible so they can tell their story confidently, without borders. Happy Hispanic Heritage Month!

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