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TERMS & CONDITIONS: Free items exclude Kits, Bundles, Limited Edition products, jumbo and liter size products, Travel Size 100ml No.4 + No.5, No.5P Blonde Enhancer Toning Conditioner and Lashbond Building Serum. Code not valid for previously placed orders or pending purchases. Offer cannot be combined with any other promotion. Olaplex reserves the right to cancel any order due to unauthorized, altered, or ineligible use of codes and to modify or cancel promotions due to system error or unforeseen problems. Void where prohibited by law.

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1. ELIGIBILITY: The Olaplex Pro Artist Awards (“Contest”) is open to legal residents of:

    • Fifty (50) United States
    • Canada (excluding Québec)

Who are (a) 18 years of age or older or the age of majority in their jurisdiction of residence if higher than 18, (b) who are either working as professional hair stylists or barbers with an active license from the appropriate governmental agency or working as a hair stylist or barber student or apprentice with appropriate documentation, and (c) are physically located and reside in one of the above participating jurisdictions. Employees and the immediate families of Olaplex, Inc. (“Sponsor”), The A Team, LLC (“Administrator”), and each of their respective employees, representatives, parents, retailers, distributors, subsidiaries, affiliates, suppliers, advertising agencies, and persons living in the same household as such employees are not eligible to participate in the Contest.  Contest is subject to all applicable federal, state, local laws and regulations and is void where prohibited by law. 


2. CONTEST PERIOD:  The Contest begins on June 25, 2021 at 12:00:01 a.m. Eastern Time (“ET”) and ends on September 25, 2021 at 11:59:59 p.m. ET (“Contest Entry Period”).

 There will be three (3) Phases of this Contest: 

  • Phase I:  Contest Entry Period (June 25, 2021 - September 25, 2021)
  • Phase II:  Contest Judging (September 26, 2021 - December 6, 2021)
  • Phase III:  Public Voting Phase (December 7, 2021 - December 21, 2021)



Phase I – Contest Entry Period:  You must have a public Instagram account.Accounts are free but subject to Instagram's Terms of Service ( 

a) Follow @Olaplex on Instagram.

b) During the Contest Period, take an original picture (“Photo”) of your best hair creation using Olaplex fitting one or more of the Categories as defined below.  

For AZ & MD Residents Only: You do  not  need to use Olaplex in your hair creation or Photo. To complete this step, simply take a Photo during the Contest Period of your best hair creation fitting one or more of the Categories as defined below. Whether you use Olaplex will not affect the judging of your Photo. 

c) Post your Photo with the hashtag #contest  and one (1) or more of the seven (7) hashtags in the Categories below (“Post”).  Your Post must include both the #contest hashtag and at least one of the below hashtags identifying the appropriate Category(ies) to be counted as an entry.


Category Descriptions: 

Haircolor: Any look using hair color and Olaplex. 

Blonding: Any blonde look created with Olaplex - platinum, champagne, golden blonde.

Fantasy Color: Any bright, bold look created with fashion color (direct dye) and Olaplex!

Olaplex Transformation: Any look showcasing a hair transformation using Olaplex. 

Curly and Textured: Any curly and textured look created with Olaolex. Natural curls and perms are both eligible.

Extensions and wigs: Any look showcasing human hair extensions and wigs.

Bondshell: Any look that encompasses unretouched, unapologetic and unstoppable beautiful hair.


    Category Hashtags:

    1. I.    Haircolor Category: #olaplexproartists_haircolor and #contest
    2. II.   Blonding Category: #olaplexproartists_blonding and #contest
    3. III.  Fantasy Color Category: #olaplexproartists_fantasy and #contest
    4. IV.  Olaplex Transformation Category: #olaplexproartists_transformation and #contest
    5. V.   Curly and Textured Looks Category: #olaplexproartists_curl and #contest
    6. VI.  Extensions and Wigs Category: #olaplexproartists_extensions and #contest
    7. VII. Bondshell Category: #olaplexproartists_bondshell and #contest 

    If you use more than one Category hashtag in a Post, that Post will be considered in each of the categories you identified. Each Post must be unique.  Duplicate entries from a single individual into one (1) Category will be disqualified.  Use of any macro, bot, script or other automated means to submit entries is prohibited. Sponsor's database computer is the official time-keeping device for the Contest. Posting content to Instagram may require a mobile device.  Data rates may apply. Please consult your wireless-service provider regarding its pricing plans.No responsibility is assumed for lost, late, damaged, misdirected, illegible, incomplete, incorrect entries or other Contest materials, all of which are void, or for errors due to computer malfunctions, software errors, transmission problems or interruptions in operations. Proof of transmission is not proof of receipt. In the event of a dispute over the identity of an entrant, entry will be deemed submitted by the authorized account holder of the email address associated with the social media account used to post the entry. "Authorized account holder" is defined as the natural person who is assigned to an email address or other similar account associated with the relevant social media account.


    4. ENTRY REQUIREMENTS AND RESTRICTIONS: Each Photo must be in .JPG or .PNG format and follow Instagram’s guidelines. Each Post must comply with the requirements detailed herein. All Posts must be originally created by entrant. Posts must be relevant to the Contest. Additionally, failure of any Post to comply with the below requirements and restrictions, as determined by Sponsor, in their sole discretion, may result in disqualification of entrant. Posts will not be acknowledged. Entries must suitable for presentation in a public forum, in the sole determination of Sponsor.  

    Any Post containing any of the following will be disqualified:

    • Violates or infringes another's rights, including without limitation, privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
    • Contains material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age;
    • Contains any unacceptable clothing, accessories, or adornments, or displays any commercial/corporate advertising other than that of the Sponsor;
    • Contains indecent or unsafe behavior or situations, profanities or obscenities, including but not limited to nudity, or pornography, or is otherwise inappropriate, indecent, profane, obscene, hateful, tortuous, slanderous or libelous;
    • Contains material that promotes illegal activity or violence;
    • Contains or depicts someone smoking, intoxicated or under the influence of narcotics;
    • References persons or organizations without their written permission other than that of Sponsor;
    • Disparages or defames any persons or organizations including but not limited to Sponsor, Administrator or any other person or party affiliated with the Contest;
    • Includes threats to any person, place, business, or group;
    • Is unlawful, in violation of or contrary to all applicable federal, state, or local laws and regulations;
    • Contains anything that is determined to damage or diminish the goodwill of the Released Parties (defined below), as determined by such entities solely in their respective discretion;
    • Is otherwise inappropriate, objectionable, or unsuitable for the uses contemplated in these Official Rules, including for presentation in a public forum, as determined by Sponsor in its sole discretion. 

    Each entrant represents and warrants that he/she has obtained permission from any and all recognizable persons other than the entrant depicted or mentioned in a Post and agrees, upon request, to furnish written proof of such permission.  Failure to meet any of the requirements above, or to otherwise comply with these Official Rules, may result in disqualification.  Sponsor reserves the right to delete or blur any inappropriate content from a submission without disqualifying the entry where, in Sponsor’s determination, such change does not materially alter the submission and the entrant has otherwise attempted in good faith to comply with these Official Rules. 


    5. PUBLICITY/USAGE RIGHTS: By entering, you warrant and represent that each of your Photos and Posts has been created by you as an original work and that all required third-party releases (if any) have been obtained in writing, and you further acknowledge and agree that Sponsor (and those acting with its authorization) may copy, reproduce, edit, broadcast and otherwise use your Post(s) in any way in any medium whether now existing or later discovered, worldwide, in perpetuity, including but not limited to posting online on Sponsor’s social media pages.  Winners agree to irrevocably assign and transfer to the Sponsor any and all rights, title and interest in their winning Post, including, without limitation, all copyrights and waive all moral rights in the Post. Except where prohibited, participation in the Contest and/or receipt or use of any prize further constitutes the winner’s consent for use of their name, likeness, voice, opinions, statements, biographical information, and/or hometown and state for promotional or advertising purposes in any media, worldwide, now known or hereafter developed, in perpetuity, without further review, notification, payment, or consideration (unless prohibited by law). 



    Phase II Judging:  On or about December 6, 2021, up to five (5) potential semi-finalists (“Semi-Finalists”) in each of the categories (for a total of up to 35 semi-finalists) will be selected by a qualified judging panel (“Judges”) based on the following Judging Criteria (“Judging Criteria”): Creativity and Originality,  Photo Quality, Adherence to the Category, and Quality of Hair Creation. The Semi-Finalists (up to five per category) will be announced on or about December 7, 2021.  Fewer than 5 Semi-Finalists per Category and/or 35 Semi-Finalists overall may be selected if an insufficient number of qualified entries are received. The decisions of Judges are final and binding on all matters relating to this Contest.

    Phase III Public Voting Phase:  December 7, 2021 – December 21, 2021 (“Voting Phase”), the public will be invited to (“Website”) for an opportunity to cast their vote for their one (1) favorite entry in each of the Categories from among the Semi-Finalist entries. Limit one (1) vote per category, per day per person/email address.  Exact times and instructions for voting will be posted on the Website. 

    Use of script, macro or any device to automate voting, hiring outsourced vote-farming services, paying for votes, or engaging in any other conduct deemed inappropriate, disruptive or unsportsmanlike as determined by Sponsor in its discretion, is prohibited, and any entries or votes received through such means will be void. Any attempt by any voter or entrant to submit or solicit more than the stated number of votes by using multiple/different email addresses, identities or any other method will void that person’s votes and entry (if any), and he/she may be disqualified from further voting or other participation in the Contest. 

    The entry with the highest number of votes in each of the Categories will be deemed the Grand Prize Winner for that Category.  The non-winning Semi-Finalists in each of the Categories will be deemed First Prize Winners for that Category. In the event of a tie, the Judges will select the winner between the tied entries applying the Judging Criteria. 


    7. WINNER VERIFICATION:   Potential Semi-Finalists will be notified via Instagram Direct on or about 12/1/2021. Potential Semi-Finalists will be required to complete/notarize an Affidavit of Eligibility and Liability/Travel Release, and (where legal) a Publicity Release (“Prize Claim Documents”). If the potential winner notification is returned as undeliverable, a potential winner does not return the Prize Claim Documents within the timeframe requested, a potential winner is ineligible, or a potential winner declines the prize, such potential winner will be disqualified, and an alternate winner may be selected. 


    8. PRIZES: Up to Seven (7) Grand Prizes (One per Category) are Available.   A 3-day/2-night trip for winner to Los Angeles, CA from February 26, 2022 to February 28, 2022. Trip consists of: (a) round trip coach air transportation for winner to Los  Angeles from the major airport nearest the winner’s residence, (b) standard hotel accommodations in Los Angeles (double occupancy) for two (2) consecutive nights at a hotel selected by Sponsor, (c) ground transportation between the airport in Los Angeles and the hotel, and (d) participation in an exclusive Event (“Event”) on February 27, 2022 featuring Olaplex Ambassadors teaching intimate classes at hotel.  

    Approximate retail value (“ARV”) of Grand Prize: USD $2,500; actual value may vary depending on departure city, and travel dates; any difference between actual value and advertised value will not be awarded.  If a winner lives within 100 miles of Los Angeles, limousine transportation will be provided in lieu of airfare.  Grand Prize winner and travel companion must travel on same itinerary.  If a winner cannot travel within the period or dates specified by Sponsor, prize may be forfeited and awarded to an alternate winner, time permitting. Winner is solely responsible for the payment of all federal, state, provincial and local taxes and all additional meals, beverages, or other expenses or costs relating to the prize not expressly set forth above.  Major credit card will be required at hotel check-in to cover any incidental expenses.  Grand Prize trip must be taken to correspond with the Event.  The date of the Event is subject to change in Sponsor’s discretion if delays occur due to travel restrictions related to the pandemic and/or until any quarantine restrictions related to the pandemic are lifted in Los Angeles or winner’s jurisdiction of residence.  Each Grand Prize winner must have all government issued identification and other documents necessary for travel, including but not limited to, passport, visa, and any required vaccination and/or proof of negative COVID testing.  

    Up to Twenty-Eight (28) First Prizes (up to four per category) are Available. First Prize consists of (a) an assortment of Olaplex products selected by Sponsor and (b) Olaplex-branded items selected by Sponsor. Limit one (1) First prize per person and per household. ARV: USD $500.  

    Total ARV of all prizes: USD $31,500.

    General.Prizes are is non-transferable, and no substitutions will be made except at Sponsor’s sole discretion. No responsibility is assumed for cancellation of any events or travel for reasons beyond Sponsor’s control, including delays or cancellation of travel due to pandemic restrictions. Sponsor reserves the right to substitute a prize for one of equal or greater value if a designated prize (or a component thereof) should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use, if any. Prize is subject to the Official Rules and all applicable federal and state laws. 


    9. PRIZE CONDITIONS: Sponsor may conduct a background check to confirm eligibility and compliance with Official Rules. By entering, you agree to cooperate reasonably with any such background check. Failure to cooperate may result in disqualification and selection of an alternate winner. If a potential winner has engaged in or does engage in any conduct that could damage the reputation or business of Sponsor, as determined by Sponsor in its discretion, the potential winner may be disqualified and the prize may be awarded to an alternate winner, time permitting. 


    10. CONDITIONS OF PARTICIPATION:  By participating in the Contest, you agree to be bound by the terms of these Official Rules. Decisions of Judges and/or Administrator are final and binding on all matters pertaining to this Contest. By participating in the Contest, you agree to release, discharge, indemnify, and hold harmless Sponsor, Administrator, and those involved in the development, production, implementation, and distribution of this Contest, including each of their respective parent companies, affiliates, subsidiaries, service providers, and agencies, and each of their respective directors, officers, agents, employees, attorneys, and any other person or entity associated with such entities and/or the Contest (collectively, "Released Parties"), from any and all liability for any and all claims, damages, losses or injuries of any kind whatsoever, including without limitation, death, and bodily injury, damages, losses or injuries, or any injury, loss or damages of any kind to persons, including death, or property, arising from or relating to, in whole or in part, directly, or indirectly, from the awarding, delivery, acceptance, use, misuse, possession, loss or misdirection of any prize, including entry and participation in this Contest or any Contest or prize or prize related activity, including, but not limited to acceptance, possession, use or misuse of any prize.  For New Jersey residents, nothing herein prohibits awarding of damages or attorneys’ fees if mandated by statute. 

    Potential winners may be required to provide their social security number to the Sponsor or Administrator and an IRS Form 1099 may be issued in each winner's name.  No responsibility is assumed for any printing, typographical, mechanical or other error in these Official Rules, any online or other advertisements for the Contest, the announcement of any prize, or otherwise in any materials.


    11. GENERAL: No responsibility is assumed for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, communication line failure, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, server, provider, mobile device, electronic, computer, hardware or software malfunctions or limitations of any kind including any injury or damage to entrant’s or any other person’s computer or mobile device related to the Contest, or inaccurate transmissions of or failure to receive entry information on account of technical problems or traffic congestion on the Internet, at any web site, on any app, or any combination thereof. 

    If for any reason the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, human error, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, Sponsor reserves the right at its sole discretion to cancel, terminate, modify, or suspend the Contest and to select winner from among the eligible entries received that are unaffected by the problem. Sponsor further reserves the right to disqualify any individual who tampers with the entry process, violates these Official Rules, or undermines the integrity of the Contest. The Sponsor may prohibit any person from participating in the Contest if it determines that said person is attempting to undermine the legitimate operation of the Contest by cheating, hacking, deception, or other unfair playing practices or intending to abuse, threaten or harass other entrants. 

    Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the Contest is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserve the right to seek damages from any such person to the fullest extent of the law.


    12. DISPUTES:Except where prohibited, you agree that: (1) any and all disputes, claims and causes of action arising out of or in connection with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred with entering into the Contest, if any; (3) no punitive, incidental, indirect, special, consequential or other damages, including without limitation lost profits, or attorneys’ fees, may be awarded, whether foreseeable or not and whether based on negligence or otherwise (collectively, "Special Damages"); and  4) you hereby waive all rights to claim Special Damages and all rights to have such damages multiplied or increased.


    13. GOVERNING LAW:This Contest shall be governed by, and construed in accordance with, the laws of the State of California, regardless of conflicts-of law-principles. Any action or litigation concerning this Contest shall take place exclusively in the federal or state courts sitting in California, and by participating in the Contest, you expressly consent to the jurisdiction of and venue in such courts and waives all defenses of lack of jurisdiction and inconvenient-forum with respect to such courts. You also agree to service of process by mail or other method acceptable under the laws of the State of California. 


    14. PRIVACY:Any information you provide to Sponsor is subject to Sponsor’s Privacy Policy located at 


    15. WINNERS LIST: For names of winners, send a stamped, self-addressed envelope by January 31, 2022 to: Olaplex Hair Care Contest Winners List, P.O. Box 1843, Montague, NJ  07827.


    16. SPONSOR: Olaplex, Inc. 1187 Coast Village Road, #1-520, Santa Barbara, CA  93108 USA


    17. ADMINISTRATOR: The A Team LLC, 1441 Broadway, New York, NY  10018 USA


    18. INSTAGRAM: By participating, you release Instagram and its parent companies, subsidiaries, affiliates, partners, employees, directors, agents, advertising agencies, from any and against any and all injury, loss or damage caused or claimed to be caused by your participation in the Contest and/or the acceptance, awarding, receipt, use and/or misuse of the prize. The Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram. 


    19. FOR RESIDENTS OF CANADA: Personal identifiable information you submit in connection with the Contest will be collected, used and disclosed only for the purposes of administering the Contest, prize fulfillment, as you otherwise expressly consent, or as required by law. By entering, you consent to such collection, use and disclosure. 

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