Our Story [OLD]

Santa Barbara

Olaplex is a prestige and professional beauty company and one of the largest independent hair care brands in the world. The company was founded in 2014 by beauty industry veterans Dean and Darcy Christal, who commercialized a revolutionary, patented technology that protects and repairs hair from damage. Word of the product spread among hair stylists, and the brand quickly became a global sensation, paving the way for a completely new category of hair care called "bond-building."


Ranked as one of the highest engagement hair care brands on social media platforms, Olaplex is a go-to brand for both stylists and consumers. It offers a combination of products exclusive to salons and products available through both the professional and retail channels. Olaplex products are sold in 101 countries and through professional salons, retail (Sephora, Nordstrom, Bloomingdale’s) and e-commerce channels.


In January 2020 Advent International ("Advent"), one of the largest and most experienced global private equity investors, acquired Olaplex. Advent believes that the company has significant runway for growth by increasing its brand awareness globally, broadening its product line of innovative "hero" products, and further developing its ability to speak and sell to consumers directly.


OLAPLEX is the only patented true bond builder in the market. Our technology, processes, and formulations are protected by patent registrations and applications in the US and abroad. This page is provided to satisfy the virtual patent marking provisions of various jurisdictions including the virtual patent marking provisions of the America Invents Act and to further serve as notice under 35 U.S.C. §287(a).

The following list of OLAPLEX products may not be all inclusive, and other OLAPLEX products not listed here may be protected by one or more patents.

N°1 Bond Multiplier for use under US Patent No. 9,095,518

N°2 Bond Perfector; and N°3 Hair Perfector for use under US Patent Nos. 9,095,518

Additional patents may be pending in the US and elsewhere.