New Usage Directions. Same Amazing Result.

September 06, 2016 2 min read

Our new usage directions allow you to save time and money.

OLAPLEX no longer requires to bump up developer or increase processing time.

Use half the previous amount, get amazing results and get twice as many applications. This cuts your cost per application in half. In many cases, stylists are able to go beyond 140 applications with these new directions providing the best hair possible.

For those of you that have been with OLAPLEX from the very beginning, we have always respected your feedback and have made adjustments based on your real world results. With OLAPLEX now in more than 300,000 salons worldwide and having over 60 million applications, changes still must be made from time to time.

We are changing the lightener / bleach directions to reflect your feedback. Not only will this be more economical for you, it will clarify any timing questions you may have had. Our technology is amazing at full strength as many of you have already experienced. Should you be bumping the developer for tonal or time reasons, please continue to do so. The previous instructions also stated that you can use less OLAPLEX without bumping developers or altering timing. We wanted to bring that point more to the forefront in an effort to help everyone understand the versatility of OLAPLEX. In an industry where every single minute and second counts, we want to help you achieve the same beautiful results you have come to know and respect with the use of Olaplex in a shorter period of time.

LIGHTENER IN FOILS:

For 1-2oz (30-60g) of lightener powder (not including developer), add 1/8oz (3.75ml) OLAPLEX No.1 Bond Multiplier. Do NOT increase developer.

For less than 1oz (30g) of lightener powder (not including developer), add 1/16oz (1.875ml) OLAPLEX No.1. Do NOT increase developer.

BALAYAGE:

For 1-2oz (30-60g) of lightener powder (not including developer), add 1/16oz (1.875ml) OLAPLEX No.1. Do NOT increase developer.

For less than 1oz (30g) of lightener powder (not including developer), add 1/32oz (1ml) OLAPLEX No.1. Do NOT increase developer.

ON-SCALP / GLOBAL APPLICATION:

For 1-2oz (30-60g) of lightener powder (not including developer), add 1/16oz (1.875ml) OLAPLEX No.1. Do NOT increase developer.

For less than 1oz (30g) of lightener powder (not including developer), add 1/32oz (1ml) OLAPLEX No.1. Do NOT increase developer.

Our new directions allow for a minimum of 140 applications with the Olaplex Salon Intro Kit. Our current promotion of a backbar Olaplex No.2 Bond Perfector free with the purchase of a salon intro kit will allow all of your clients to experience their best hair possible with Olaplex.

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